The latest happenings show that Tollywood is borrowing titles from the popular successful Telugu songs. While the trend of remixing the old popular songs still continues, we are witnessing the filmmakers using the most hit songs lyrics as their titles too.
Some of the films had already hit the big-screens like Tuneega Tuneega, Andhala Rakshasi, Ye Maya Chesave, Devudu Chesina Manushulu while few of them are under production and are set to see the limelight.
The makers are all set to catch the audienceís attention with the title itself regardless of its relevance to the story idea. Some of the recent registered titles remind us of the well-known songs like Chammak Challo, Kevvu Keka Bangaru Kodipetta and so on. Audiences quickly grab such titles as they had a strong impact with the popular songs and they get to connect to them quickly rather than promoting a new identity. Such titles will definitely hold attention since they would have already created the necessary impact.
Filmmakers are going with the chartbusters and are not in a mood to go with the mediocre song lyrics. However, few of the films could not replicate the range of song success.
Tuneega Tuneega, a hit song from MS Rajuís production movie Manasantha Nuvve made under Sumanth Arts banner is picked up as the title for MS Rajuís debut direction film introducing his son Sumanth Ashwin as hero. However, the July released film failed at the Tollywood Box-Office.
Devudu Chesina Manushulu starring Ravi Teja, Ileana is also the old filmís title besides having a popular song with the same lyrics in the NTR, Krishna, S V Ranga Rao starrer. The title of Andhala Rakshasi is of course, from the hit song from Oke Okkadu, a Shankarís directorial.
The title of Gautham Menonís Yeto Vellipoindi Manasu has been taken from the evergreen song from Ninne Pelladatha featuring Nagarjuna and Tabu. The song composed by Sandeep Chowta is favorite number for many melody lovers even today. Yeto Vellipoindi Manasu starring Nani and Samantha is a youthful romantic love story.
It is known that the mass beat song Kevvu Keka tuned by Devi Sri Prasad for Gabbar Singh is one of the chartbuster songs of the year. Now it has turned title to Allari Nareshís movie to be directed by Devi Prasad. Kevvu Keka has hit the floors already. Likewise the Chiranjeeviís song Bangaru Kodipetta composed by Keeravani and remixed for Ram Charanís Magadheera is now picked up as the title for Navdeep-Swathi movie to be directed by Raj Pippalla.
Ravi Teja, Kajalís Sir Ostharu/ Sir Vacharu title is inspired from the catchy track Sir Ostharosthara from Businessman composed by Thaman. Incidentally, Kajal who has sizzled for the song alongside Mahesh will now play Ravi Tejaís love interest in the movie.
Some other film titles inspired by hummable songs which had hit the screens are My heart is beating [Jalsa], Tanishís Mem Vayasaku Vacham [7/G Brindavan Colony], Siddharth-Dil Rajuís Oh My Friend [Happy Days], Prabhas starrer Mr.Perfect [Arya2], Allari Nareshís Aha Naa Pellanta [Maya Bazar], Vishnu Manchuís Vasthadu Naa Raju [ Alluri Seetha Ramaraju], Nithin starrer Seetha Ramula Kalyanam [Sri Seetha Rama Kalyanam], Manchu Manojís Jhummandi Nadam [Siri Siri Muvva], Chethilo Cheyyesi [Bombayi Priyudu]Ö
The trend is not new to Tollywood as it has already started decades back and filmmaker Jandhyala has made it quite famous with films like Aha Naa Pellanta, Vivaha Bhojanambu, Chupulu Kalisina Subhavela, Jayammu Nischayammura, Bava Bava Paneeru, Prema Entha Madhuram; all of these names are the lyrics of the noted songs by then. The latest filmmakers are continuing the trend.
The list doesnít end here and the trend is here to stay as the titles of some forthcoming movies like Dil Se, Chukkalanti Ammayi Chakkanaina Abbayi, Manasa Thulli Padake, Ringa Ringa, Oh My Love, Its My Life too are inspired by popular melodious songs.